Flavors Hook Kids

The Flavors Hook Kids campaign goal is to inform, provide resources, and bring awareness about the dangers of vaping.
The Project
We created the Flavors Hook Kids website in collaboration with the creative agency, Duncan Channon, for the California Tobacco Control program. Our task was to create a social awareness site about the dangers of vaping at a young age and it's effect on our youth. We created a silent video loop of their campaign commercial as part of the header to set the overall tone. The site contains interactive modules about the harmful effects vaping, along with guides to help parents communicate with their children.

Creative Team
  • Shannon Ling, Art Direction, Interaction Design
  • Duncan Channon, Art Direction, Photography
  • Stacy Thal, Content Strategy
  • Victor Tolosa, User Experience